The Apotheo Group had its genesis in the Republican Party of Kewaunee County, Wisconsin, when the leaderhip of the party started to develop a marketing strategy for the RPKC.

At the heart of the strategy was a complete rebranding of the party image, including a new logo and a pervasive, consistent theme throughout every peice of marketing collateral associated with the organization.

The second phase of the project was to redevelop the website to reflect the new brand. With the redevelopment came the integration of features such as blogs, newsfeeds, ecommerce, photo galleries, calendars, and countless other tools for activists to take advantage of. The site became a sandbox for every new tool and technology that the team discovered, and the site has been heralded as 'best practice' among the 72 counties under the Republican Party of Wisconsin.

The third phase was to increase traffic to the website by driving known and likely visitors back to targeted areas. The team developed an eNewsletter with articles and features designed to lead back to the site through a series of links with the goal of increasing the number of visitors to the site, as well as how long they were staying on the site. Todd's work in driving visitors to the website has earned him a place on the information technology subcommittee of the Republican Party of Wisconsin.

The team was soon given an opportunity to combine their passion for conservative politics and their unique, grassroots level perspective with the strengths of their independent consulting firms to deliver excellence in internet communications for Republican political campaigns. They worked to develop an internet communications strategy for Wisconsin Speaker of the Assembly John Gard, who ran one of the 15 most hotly contested congressional races in the U.S. this past election cycle. Using their proprietary process, the team increased hits on the John Gard website by 67 times in a two month period.

The Apotheo Group has the capability to build an extensible team of graphic designers, software engineers, internet marketing experts, political strategists, and PR experts capable of extending the campaign message through excellence in brand implementation, website design, interactive newsletters, blogging, podcasting, and PR, to name a few. The Apotheo Group has the expertise and skill you need to elevate your campaign to the next level.